Objective – to redesign and rebrand interior spaces allowing Marella Cruises to own the on board experience.
My role – to recruit strategic design consultants to develop all identities and concepts for venues across the ship, then work with marine contractors to develop detailed implementation plans for each concept. This could then be fully costed and work prioritised and signed off, keeping a constant customer focus. This approach allowed me to take a holistic approach of the whole project from strategy to concept to detailed drawings to implementation, making necessary amendments as required throughout.
Solution – 2020 strategic design recruited and worked collaboratively to develop venue identities meeting our requirements. Trimline and Mivan won tenders to implement the designs on board – taking each concept and worked through logistics of delivery to maximise customer impact and minimise cost.
Outcome – despite a limited budget and constraints of working on an existing ship (rather than a new build) the prioritisation of work has had a significant impact and has allowed Thomson Cruises to deliver a new and cohesive product experience for customers, even winning Cruise Critic’s Editors’ Picks “Best New Ship 2016 Award” (beating $1bn Harmony of the Seas)!